As part of Levi's shopfit scheme for their London and Paris flagship stores, specially created content showcasing the brands' 501 Jeans heritage was to be shown on giant video walls.

Vector Lighting was involved at early stages of the scheme design, exploring many different ways from projection to multiple TV screens. Ultimately, it was decided that the modularity and ease of install of our giant LED video wall system best suited Levi's. This also creates future opportunities for using the video panels, which can be re-purposed for different sizes and formats. Working closely with Levis in-house design team, both retail environments were transformed overnight – creating a big impact and many engaged customers when trading started the next day.